Google Bard Review

When Google enters the game, you take notice…but how does Bard fare against competitors?

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Google is arguably the biggest tech company in the world – certainly top 3. So when it announced Google Bard – an entry into the AI landscape – the entire world took notice.

After all, rivals like ChatGPT had already shown off some of the incredible possibilities of artificial intelligence and how it could be used to make our lives easier on a day-to-day basis. Surely now with Google entering the fray, we were going to see the next steps, and see that technology really brought to life?

Well, let’s take a look.

How Does Google Bard Work?

If you’ve used other AI language platforms, then you’ll know what to expect from Bard. But if not, here’s what you need to know.

Google Bard is a platform built on the PaLM 2 language model, which is designed to help anyone through natural language conversations.

Think of it as a next-level chatbot – you can talk to it, ask it questions or request it to carry out certain tasks, and it’ll do so to the best of its ability. And then it’ll learn from what you’ve asked, so that in future, it can be more accurate, faster, and ultimately more intuitive.

It relies on a huge database of information, but also the internet – more on that later. It can then consolidate the information it finds into an answer for you. It can then be used in a whole host of really interesting ways.

It’s not perfect though – and we’ll get onto that too.

Ways to Use Google Bard

Content Generation

Google Bard serves as a valuable aid for writers seeking to ignite their creativity, overcome writer’s block, or swiftly draft content. However, it’s really important that you exercise caution, particularly if you intend to utilize Google Bard-generated content on a website. There’s no guarantee of favorable search engine ranking, and even if the content is freshly generated, it might be construed as plagiarized material, potentially leading to penalties for your site.

Moreover, employing Google Bard for factual content without conducting independent research is unwise. The information it draws upon could be outdated, giving you inaccurate outcomes. While it’s suitable for initiating your work, it remains incumbent upon you to verify any information through your own efforts.

Furthermore, while Google Bard is capable of producing human-like text, it may not consistently achieve natural fluency. To infuse a touch of personalization and humanity, your unique input is essential.

This is even more true with Bard, which isn’t quite as good as Open AI-based tools at generating natural language.

Language Translation

Facilitating language translation is another area where Bard excels, facilitating seamless communication across diverse linguistic landscapes. Yet, while it adeptly handles common languages and shorter sentences, its performance might suffer when you ask it to translate longer passages

Relying on Bard solely for translation is not ideal if you really want accuracy. If you possess fluency in both languages, the tool can expedite bulk translation, leaving you with just a few refinements needed. However, if fluency is lacking, expecting flawless translation really isn’t advisable.

Enhanced Learning

Students can actively enhance their learning experience by leveraging Google Bard to provide explanations or answers related to their academic inquiries. However, it’s essential to fact-check the information obtained and formulate precise prompts to get the desired knowledge.

Although Google Bard generally provides the right content, it’s crucial to acknowledge that it can inadvertently spread misinformation due to its reliance on its training data. Hence, exercising caution when utilizing it is paramount.

Virtual Customer Support

Businesses can deploy Bard as a virtual customer support representative, proficient in handling routine inquiries and delivering first-step aid.

Implementing Google Bard as an AI chatbot streamlines the management of huge numbers of customer service requests, ensuring swift responses for customers. At the same time, it relieves businesses from composing individual replies, thereby optimizing resource allocation.

Code Generation

Developers can harness Google Bard to generate code snippets or offer programming assistance. Perfection might necessitate iterative refinement, as the tool’s output isn’t infallible. Nonetheless, it’s a powerful asset for jumpstarting intricate coding endeavors, which can subsequently be fine-tuned to achieve desired functionality.

It’s worth highlighting that for any application of Google Bard, user feedback can be used to get revisions. Modifying prompts can yield more accurate results, enhancing the tool’s performance.

Google Bard is pretty robust with code development – it can understand a number of languages, including C++, Python, JavaScript and more. You can even export Python code directly into Google Colab if you want to test it during the build.

Google Document & Gmail Integration

Another cool feature that Google has added to Bard recently is the option to export content directly into an email via Gmail, or onto a Google Document.

Admittedly, this is more of a nice-to-have feature. You could already just copy and paste the content made by Bard into a document or email – this just makes it marginally faster.

Still, it opens up some exciting opportunities for the future in terms of how we all work. Whether it’s automatically dropping files into a Google workspace or just smoother interaction with Google Docs, we may become much more productive when we start to really rely on Bard.

Google Bard Limitations

Google Bard is a large language model (LLM) that is still under development. As such, it has a number of limitations, including:

  • Bias: Bard is trained on a massive dataset of text and code, which may contain biases. This means that Bard’s responses may also be biased, depending on the query.
  • Inaccuracy: Bard is not always accurate in its responses. This is because it is still learning and may not have been trained on all possible queries. Indeed,it can produce inaccurate or offensive information if you don’t treat the results carefully.
  • Ambiguity: Bard may sometimes produce ambiguous or unclear responses. This is because it may not always be able to understand the context of a query.
  • Creativity: Bard is not always creative in its responses. It may sometimes produce repetitive or unoriginal content.
  • No citations: Bard does not cite its sources or provide links to validate the data it generates. This means that users need to be careful about the reliability of the information that Bard provides.
  • ‘Hallucinations’: Bard has been known to ‘hallucinate’, meaning that it may generate text that is not based on reality. This is a serious limitation, as it can lead to the spread of misinformation.

Google is aware of the limitations of Bard and is working to improve it. It even has a disclaimer underneath the tool, telling you that it may return information that doesn’t represent Google’s views.

However, it is important to be aware of these limitations when using Bard. Do not rely on Bard for critical or sensitive tasks, and always fact-check the information that it provides.

Here are some additional things to keep in mind when using Google Bard:

  • Be specific in your queries. The more specific you are, the more likely Bard is to give you an accurate and relevant response.
  • Use simple language. Bard is still learning, so it may not understand complex or technical language.
  • Be patient. Bard may take some time to generate a response, especially for complex queries.
  • Use common sense. If a response from Bard seems strange or implausible, it is probably best to ignore it.

Google Bard Cost

One of the best things about Bard is that it’s completely free. There’s no charge to use it, including no premium version.

Anyone who is 18 or older in a country where Bard is available (and it’s pretty much everywhere) can just log on and try it. It doesn’t tend to have capacity issues either, so you shouldn’t expect to see the site down at any stage.

Google Bard vs. ChatGPT and Other Competitors

Google Bard is just one of many AI chatbots being used now, so how does it compare to rivals such as ChatGPT and Bing Chat?

Google Bard is generally seen as being one of the best chat tools if you want to do research. Because it’s able to draw on a live search engine, Bard’s answers are usually more topical, and they may be more accurate. However, that accuracy can sometimes waiver.

The ChatGPT rival doesn’t fare as well when it comes to generating text though – OpenAI powered services like ChatGPT and Bing AI tend to do better at that, with language that is more natural.

Bing Chat also uses the Bing search engine to gather results, but Google’s AI still tends to work better overall, and it has an easier user interface – it can accept voice input on both computers and phones, which Bing Chat can’t do.

Google Bard & Ethics

There are some ethical considerations to take into account with Bard, moreso maybe than with other AI chatbot tools.

Firstly, there’s that problem where it can display inaccurate information, which under first impressions can seem accurate. It’s great that Bard’s responses include up to date information from the internet, but you have to double check everything that it tells you – otherwise you could end up publishing misinformation and helping to spread it.

It’s not just an issue when Bard gets things wrong though. Everyday users also need to consider the implications of using Bard, and how the data collection may be tied into other Google products.

Every time you use Google, you’re feeding a huge amount of information into the service about yourself. This data can be used for all kinds of purposes.

And now that you’ve got an AI simple interface that you can chat to, you could be providing even more information about yourself and your habits.

It might not be something that bothers you – which is fine. But if you’re worried about how much info is being stored about you when you use AI products and other related searches, then consider whether Bard is really the way to go, since Google already knows so much about you.

Having said that, other chatbots aren’t much better – Microsoft knows plenty about you too, so the new Bing chat tool isn’t much better as an alternative.

Google Bard Future

There is tons of potential in the future for Bard, even though it’s still currently in test mode. Google warns that there is a long way to go before Bard becomes more than just a chatbot, yet there are definitely signs of the power of this generative AI, and how it might revolutionize our lives.

  • More integration with Google Search: Google Bard could be integrated more deeply with the traditional Google Search, allowing users to ask questions and get answers directly when they’ve asked Bard. This could make it easier for users to find the information they need, without having to switch between different apps or websites.
  • Better use alongside Google Assistant: Google Bard could be used alongside Google Assistant to provide more natural and conversational interactions. For example, Bard could be used to answer questions that are too complex for Google Assistant to handle, or to generate creative content.
  • Potential for third-party apps: Google Bard could be used by third-party developers to create new and innovative apps. For example, Bard could be used to create a new type of virtual assistant, or to develop a new way to learn a language.
  • Potential image-generating AI tools: Google Bard could be used to develop new image-generating AI tools. For example, Bard could be used to create realistic images of people, places, or things. This could be used for a variety of purposes, such as creating marketing materials, designing products, or generating educational content.

There are other potential improvements to Bard activity too:

  • Bard could be used to create more personalized and engaging learning experiences for students. For example, Bard could create interactive learning modules that adapt to the individual needs of each student.
  • Bard could be used to help businesses automate tasks and improve efficiency. For example, Bard could generate marketing materials, or create financial reports.
  • Bard could be used to create more realistic and immersive virtual worlds that are so realistic, that it’s difficult to distinguish them from the real world.
  • Bard could be used to develop new forms of art and entertainment.
  • Bard could be used to analyze large amounts of data to identify patterns and trends that would be difficult to see with the naked eye, taking our deeper understanding of data to another level.

As with any artificial intelligence platform, there is some serious potential to Google’s Bard. It’s exciting to see where it goes from here.

And with Bard already being tied to your personal Google account, future work to integrate it across multiple platforms should be relatively straightforward.

Final Thoughts

 Our Google Bard review covers everything you need to know – what it’s good at, what it could do better with, and the potential for the future.

And overall – we’re impressed. It’s not the best at everything, but it really is quite powerful, and the way it uses real-time web search information alongside its database is a sign of things to come. Future iterations of chatbots will definitely need to be able to call on accurate, up to date information if they want to be the best, and Bard has taken those first steps.

Should you use Bard instead of ChatGPT or Bing Chat? At this stage it’s up to you. You should probably try them all, and see which chat function sits best with you. At first glance you might assume, because it’s Google, that Bard would walk this. Yet for now, it’s a test only, and there are definitely some cases where rivals are outperforming it.

The key phrase there is “for now”.


Where is Google Bard Available?

Google Bard is available in over 230 countries and territories, including most of Africa, Asia, Europe, North America, and Oceania. It’s not available everywhere yet, and it’s not available to under 18s. When it first launched, availability was limited, especially across Europe

To see if it’s available in your country, check out the Google Bard availability page:

Is Google Bard Better than ChatGPT?

Both Bard and ChatGPT have their strengths and weaknesses. Google Bard is better for research, since it is more up to date and can pull through relevant facts live from the internet. ChatGPT tends to do a better job of writing.

Why is Google Bard Controversial?

Bard is a large language model that has been accused of giving inaccurate information, being a “pathological liar,” and lacking transparency. Some Google employees have also claimed that Bard could be used to generate harmful content, impersonate real people, or exploit people. Google has taken steps to address some of these concerns, but the controversy remains.

Is Google Bard the same as LaMDA?

LaMDA is a factual language model that Google Bard was originally based on, but it has been developed further and now uses PaLM 2.

What Mistake Did Google Bard Make?

The mistake Bard famously made was when it was demonstrated and asked a question about the James Webb Space Telescope. It returned inaccurate information, which can occasionally happen with Bard, although it is constantly learning to improve.

What are the Risks of Google Bard?

There are several risks related to Bard – it can provide inaccurate information, or it can be misused – tests have shown that it can be used to generate phishing emails, and it can write code for ransomware.