The 10 Best AI Tools for Writing to Boost Your Productivity

Here are the top 10 AI writing tools and software available

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The written word is still one of the most powerful forms of communication, even online. While video and audio are both extremely popular, thanks to major podcast networks and the incredible depth of content of sites like YouTube, there is still a need for us to use writing in our everyday lives, whether it’s for personal, academic, or corporate reasons.

But not everyone finds it easy to write, or has the time. AI writing platforms could therefore be a solution, helping to cut the time it takes to work on written content, allowing you to put your time into activities that you find easier or that are more fruitful.

In this guide, we’ll take you through everything you need to know about AI writing software – what they’re capable of, their limitations, and the ethics around using them. And then, we’ll share 10 of the best AI tools for writing for you to choose from.

Why Use AI Writing Tools?

If you haven’t considered using AI writing solutions previously, you might not consider their value. But there are a lot of excellent reasons to start looking into how these handy artificial intelligence apps could help you.

Time Saving

One of the primary reasons to use AI writing assistants is to save yourself time. Even the best writers need time to be able to put word to page/screen. AI can help to drastically cut that amount of time down, often saving you hours on a particular piece of work.

AI generates copy faster than you can even conjure it in your head, never mind your actual speed of writing or typing. And it can work on huge volumes of copy without needing a break. What could’ve previously taken you a couple of hours to research and then a couple of hours to structure and write could, theoretically, be completed within around 5 minutes.

Now, imagine that sort of time save across a week, or a month, or a year. Suddenly, you can either slash the amount of time you spend working on the same volume of work, or you can churn out a much higher volume in the same time.

Depending on your purpose for using AI writing software, both options are beneficial.


AI writing tools are not perfect, and we’ll get into that in a little more detail later. But they can still be used to control and improve the quality of your copy.

Not everyone can write at the level of a professional. There are some who maybe just never took to writing in general, and who spend most of their writing time in WhatsApp messages or on Facebook where proper spelling, punctuation and grammar aren’t really an issue.

Or it may be that you’re trying to write in a foreign language – one that you know, but aren’t completely a master of yet, and you want some help getting the message across in a way that doesn’t sound clunky.

Of course, pro writers can also use AI tools to help improve the quality of their work, as well. Every writer has bad habits that they can’t shake, and instead hope to catch during a proof-reading stage. Using AI can be a shortcut to help make those changes much faster.


A lot of people assume that an AI writing tool is designed to create final draft copy, but that’s not always the case. Often, writers will use the tools for inspiration, and to break writer’s block.

There are two ways they can do this.

The first is as an initial kicking off point. If a writer has to tackle a subject, they can ask the AI to draft it first. This will give them an idea of the kind of information they need to include, how they could structure it, and anything else related to the subject that they might not otherwise have considered.

Then, they can use that draft as a springboard to start on their own draft, getting a headstart on their research and planning.

The alternative is to use AI once you’ve already finished draft one, or got close to it. You can then get the tool to provide some different options or perspectives, so you can evaluate whether you’ve approached the task in the best way or if you have another way that could make more sense, or be easier for customers/readers to digest.

Either approach is valid and valuable, and you can absolutely combine these to get the most help out of your chosen AI tool.

Time Efficiency

While AI writing tools can save you time during the hours you’re already working, you can also use them to become more efficient during what would normally be your downtime.

Writers, or anyone working on a project in any capacity, need to have breaks to eat, sleep, unwind etc. AI tools don’t need that, so you can get them to work when you aren’t.

Most tools don’t have the sophistication to let you schedule tasks overnight yet, when it comes to writing work at least. You’ll need to brief projects in yourself, and then get the results back relatively quickly.

But if you work until 6 pm, and at 5.55 pm you realize you’ve got a line of products that aren’t currently showing on your website, that could be a huge number of product descriptions you’d have to write manually the next day before you could list them.

Instead, you could give the AI the details of the products, and then turn up at 9am tomorrow with a list of product descriptions ready to proofread and get live on the site within minutes.

Best Uses for AI Writing Tools

That scratches the surface of why you’d use AI content writing tools, but what about the different purposes you might want to use it for?

There are so many that we can’t list them all here, but we can at least show you just a few examples of where you might find them useful.

We’ve split them into three categories – Personal, Academic, and Professional.

Personal Uses for AI Writing

Here are some of the ways you could use an AI writing tool in your personal life:

Speech Writing

There are only a few occasions in life where we’re asked to make a speech, but those tend to be pretty big deals – it may be an academic graduation, or a wedding, or the sad atmosphere of a funeral.

You only get one shot to deliver a speech, and if you’ve never written one before it can be pretty daunting. So why not ask AI to write one for you? You can give it some of the key details you want to include, such as stories or specific jokes to use/avoid, and then it’ll spit out a speech based on thousands of others posted online.

You can then just review it, make any tweaks so it’s suitable, and you’re ready to go. Or ready to start rehearsing it, at least.

Letter Writing

Most of the time, we communicate digitally these days. But sometimes you may be forced to return to old fashioned letters, specifically when dealing with certain companies.

If you aren’t familiar with letter writing rules, then AI can help you to get it right. You can then print the letter easily, and sign it, and the job is done. Just mail it off once you’ve checked it over.

Email Writing

Email writing is similar to letter writing, but there are some nuances that AI can help you with. Emails tend to have more back-and-forth, because you aren’t waiting a few days for your correspondence to be seen.

So AI can help you to craft emails that are suitable for the medium – containing the essential info, but leaving open enough room for a reply so that you can get into a conversation to suit the purpose.

Whether it’s asking for help with personal emails if you’re just not a confident writer, or you need specific email templates for making complaints, dealing with companies or anything else formal, AI content writing tools can help make it much easier.

Academic Uses for AI Writing

If you’re a student, here are some of the ways you may wish to use AI software:

Essay Writing

This is a risky and contentious one, but yes you can use an AI writing assistant to help you write essays or other long form writing pieces that you need to submit.

You do need to be careful, because many colleges and universities will have policies in place that ban any submissions written using AI. You could end up failing the essay or indeed the whole study program if you’re caught.

It’s up to you whether you want to take the risk, but it would be better to use AI as a starting point, and then to rewrite the work in your own words. As long as you also verify the facts are correct, you shouldn’t get in trouble that way.


Professors and others who grade essays are always looking to know where you got your information, and what sources you use. But referencing your essay properly – adding all the details in – can become tiresome.

So instead, you could ask AI to do it for you. If you’ve included your quotes already, it can create a list to include at the end of your project. And if you haven’t, it may be able to source reliable quotes for you to use instead.


The last thing you want to do in any academic work is submit something riddled with basic mistakes and errors. But proofreading on your own can sometimes be difficult, especially if writing is not your forte.

That’s where an AI writing assistant can help – they don’t just write, they can also help you to correct your work, rewriting it for you to remove mistakes, grammatical inconsistences and so on.

Some tools are aimed more at the proofreading space than they are creating original content, so it might be worth seeking one of those out if this is your primary aim.

Professional Uses for AI Writing

Finally, here’s some of the ways you could use AI content writing software in your business.

Article Writing

A lot of websites use articles as a way of helping customers. Often these may take the form of product reviews, or step-by-step guides. They may just be an informative piece of content around a subject – quite like this article you’re reading now.

While this piece of long form content was written by a human, there is the possibility of using an AI writer to create articles for you. However, as with much AI content, it’s better to at least finesse it with the human touch once complete.

Be wary too, because while there is no official position from Google on AI content yet, that could change. And if you fill your site with AI-written articles, and Google later decides to penalize AI content, you could find your site’s traffic plummeting.


Emails are a much safer bet when it comes to AI content. Having an email marketing list that you regularly speak to is an easy way to generate leads, but writing the emails can be challenging, especially if you don’t have a lot of time.

AI can offer more than just a one-off email, it can put together entire campaigns for you, including what to do if a customer doesn’t reply. It’ll do a whole branching set of emails to cover every possibility, if you ask it to.

Social Media

If you’re running a business of any kind these days, you likely need some form of social media presence. Otherwise you massively risk losing customers, and it does make it much easier to communicate with potential clients as well, especially if you’re a B2C business rather than one which targets other businesses.

But what should you post? How do you reply to messages?

Let AI do that work for you. You can give it detailed instructions, or ask for suggestions, and it will come up with a huge list of post ideas you might want to use. Easy.


There are all kinds of adverts you might need words for if you want to get your business out there. Google search ads are common, but you might also be scripting video to use on YouTube. Maybe you still use traditional billboard advertising too.

And AI can help with all of those. No matter the copy format, just give it your details and it’ll come up with some great options, even if you only use them for inspiration.

Product Descriptions

One of the real wins with AI writing software is the chance to produce descriptions for all your products.

If you’re a site that only sells a handful of products or services, writing descriptions for them is relatively easy. But if you stock hundreds or thousands of different items, it can eat up all your time to get those descriptions written – or a huge budget with a copywriter.

AI can not only tackle thousands of products, but it can do it really quickly too, and make sure each is unique.

Benefits of AI Writing Tools Over Paid Copywriters

An alternative to using paid AI software is to hire a copywriter, or a team of copywriters, to do the work for you. But here are some advantages to using AI over paid copywriters:


AI writing tools are typically more affordable than hiring professional copywriters. They offer a cost-effective solution for businesses with limited budgets.

Speed and Efficiency

AI can generate content quickly and efficiently. It can produce large volumes of text in a short amount of time, which is especially useful for content marketing and SEO strategies that require a constant flow of content.


AI ensures consistent tone, style, and quality throughout your content, reducing the risk of variations that can occur with multiple copywriters or different writers over time. Now, if you hire a good copywriter/team, this shouldn’t be an issue with humans either, but it’s something to bear in mind since low-quality writers can be inconsistent.

24/7 Availability

AI writing tools are available around the clock, allowing you to generate content whenever you need it, even outside regular business hours.

Multilingual Support

Many AI writing tools can generate content in multiple languages, which can be advantageous for businesses targeting international markets.

Data-Driven Insights

Some AI writing tools offer analytics and insights that can help you optimize your content strategy. They can suggest improvements based on data, such as keyword usage and readability.

Rapid Adaptation

AI writing tools can quickly adapt to changes in your content requirements or market trends. They can generate content on new topics or adjust the tone and style as needed.

Plagiarism Prevention

AI writing tools are designed to generate original content, reducing the risk of unintentional plagiarism, which can be a concern when working with multiple copywriters or freelancers.


AI allows for easy A/B testing of different versions of content. You can quickly generate variations and test their effectiveness to optimize your messaging.

Content Generation at Scale

AI is well-suited for projects that require a high volume of content, such as e-commerce product descriptions, where writing manually for thousands of products can be time-consuming.

Benefits of Paid Copywriters Over AI Writing Tools

Conversely, here are the benefits of using human copywriters instead of AI tools:

Creativity and Originality

Copywriters can create unique and creative content that resonates with your target audience. They can infuse personality, humor, and emotion into their writing, which can be challenging for AI to replicate authentically.

Understanding of Brand Voice

Experienced copywriters can capture and maintain your brand’s tone, style, and voice consistently across different pieces of content. They understand your brand’s identity and can tailor their writing accordingly.

Contextual Understanding

Copywriters have the ability to understand the context and nuances of your industry, product, or service. They can craft content that addresses specific customer pain points and provides relevant solutions.


Copywriters can adapt to changes in your content strategy, industry trends, or market dynamics more effectively than AI. They can quickly incorporate new information or adjust their writing to suit evolving needs. AI might be able to adapt faster, but humans can adapt to a more accurate level.

Human Connection

Copywriters can establish a deeper emotional connection with readers by creating content that evokes empathy and resonates with human experiences. This can be particularly important for storytelling and brand narratives.

Quality Control

Experienced copywriters can provide high-quality, error-free content with minimal need for editing or proofreading. This can save time and resources compared to AI-generated content, which may require more human oversight.

Complex Writing Tasks

Copywriters are better equipped to handle complex writing tasks, such as technical documentation, legal content, and in-depth thought leadership articles that require specialized knowledge and research.

Subject Matter Expertise

Copywriters with expertise in a specific industry or niche can bring valuable insights and authority to your content, establishing your brand as a trusted source of information.

Editorial Judgment

Copywriters can exercise editorial judgment to ensure that content is engaging, persuasive, and well-structured. They can make decisions about content flow, organization, and emphasis that AI may struggle with.

Localization and Cultural Sensitivity

When targeting diverse audiences, copywriters can adapt content for different regions and cultures, taking into account language nuances and cultural sensitivities.

Ethics of AI Writing Tools

There are some ethical considerations when using AI writing tools. These include:

Plagiarism and Originality

AI writing tools can inadvertently generate content that resembles or replicates existing material, leading to unintentional plagiarism. Users and organizations should ensure that AI-generated content is original and complies with copyright laws and best practices.


There are arguments that AI-generated content should be clearly labeled as such to maintain transparency and avoid misleading readers into thinking it was created by a human writer. Transparency helps maintain trust and credibility. But it can be detrimental to your business too, if used for professional reasons.

Bias and Fairness

AI writing tools can perpetuate biases present in the data they were trained on. It’s essential to address bias and ensure that AI-generated content does not promote discrimination or reinforce stereotypes.

Accuracy and Fact-Checking

AI writing tools may not always produce accurate information. Users should verify the accuracy of content generated by AI tools, especially when it involves factual information or data. Otherwise you risk putting those same falsehoods out to your own audience.

Privacy and Data Security

AI writing tools may store and analyze user data to improve their performance. It’s crucial to be aware of data privacy issues and ensure that sensitive information is not inadvertently included in generated content.

Quality and Accountability

 AI-generated content should maintain a certain level of quality and coherence. Organizations using AI writing tools should take responsibility for the quality of content they produce and be prepared to review and edit it as necessary.

Legal Compliance

AI-generated content must adhere to relevant laws and regulations, such as consumer protection laws, advertising standards, and data protection regulations. It’s on you to make sure that it does.

Job Displacement and Labor Concerns

Widespread use of AI writing tools may lead to concerns about job displacement for human writers. Organizations should consider the ethical implications of workforce changes and potential job losses. After all, there are plenty of professional writers in the world who would likely do a much better job for you – make sure you weigh that up before using the fast-track AI.

AI in Deceptive Practices

There is a risk that AI writing tools could be used for deceptive practices, such as creating fake reviews, misinformation, or disinformation campaigns. Ethical guidelines should discourage such uses.

Accountability for Errors

In cases where AI-generated content contains errors or misinformation, it’s important to establish accountability and a process for addressing and correcting these issues promptly.

Long-term Effects on Language and Writing Skills

Relying heavily on AI writing tools may impact the development and maintenance of human writing and language skills. This raises questions about the long-term effects on literacy and communication.

How to Make the Most of AI Writing Tools

 Even with the best AI writing software, you need to know how to properly use it. Otherwise, you’re just going to be wasting your time, and you’ll end up with subpar results.

Here are some tips to get the most out of your chosen AI writing tool.

Give Detailed Instructions

You’ll only create high quality content using an AI writing tool if you’re clear on what you actually want it to produce. Even a powerful AI writing tool isn’t psychic.

So, make sure you give it as much detail as you would give human content writers – essentially a full brief, including the purpose of the piece of work, the tone of voice to use, and any key subjects you want it to cover in the content creation process.

Provide Reference Material

If you were to ask a copywriter to write a blog post for you, they would likely head straight to your site to read your existing posts and see what kind of style you normally use, so they can mimic that.

You need to give your AI writer the same advantage, so you should copy and paste some existing content into the software so that the AI writing assistant can use natural language processing to understand how you normally write, and them produce its own content to match.

Give Clear Iteration Instructions

Don’t ask your AI writer to produce a piece of content, and then give up on it as soon as you decide it’s not right.

The great thing about an AI writing app is that it can create content fast – even long-form content – and then iterate on it in just a matter of minutes. So ask it to. Provide feedback – what you like, what you don’t like. And then it’ll quickly turn around new versions for you to review.

A good AI writing platform will remember prior feedback too, and so produce high-quality content faster in future.

The Best AI Writing Tools

Now that you know everything you need to about why you’d use an AI writer, and how to optimize content creation, here’s a look at 10 of the best AI writers you can choose from.

 1. Jasper

Jasper is considered to be one of the best AI powered writing assistant options currently in use. It can do everything you need it to – long form blog content, marketing copy, ads for search engines, social media posts and more. It’s powerful enough to even write entire novels! Just set a word count and off it goes.

It can integrate with a number of other tools as well, including SEO Surfer (more on that shortly), and it can produce over a million sentences, which should be plenty for your project.

The downside to Jasper’s excellence is the cost. There’s no free plan, and the base plan is quite expensive at $49 per month. But you get unlimited content generation with that level, with higher tiers for multiple brand voices and additional ‘seats’ (logins).

2. Rytr

Ryter is another popular AI writing tool that you can use for a wide range of projects, whether you want to write articles, create social media copy, write SEO content for your search engine results pages, and more. It’s also one of the easier tools to set up and use, and with machine learning it can remember how to tailor content for you.

Ryter does have a free plan, but it only lets you generate 5000 characters per month. As a guide, that’s likely to be around 350-500 words per month (depending on how technical your subject matter is). It’s not a lot.

But even the unlimited words plan only costs $29 a month, almost half the cost of Jasper. While it doesn’t have the same advanced features, it’s still a great choice for long form content creation.

3. Surfer

Surfer is an AI content writing tool with a difference. It’s specifically aimed at those who need to write content for landing pages or for blog writing, because it combines services as an AI content generator with keyword research tools.

The idea being that, you can tell Surfer what subject you want to write about, and it’ll do the keyword research for you, telling you which keywords need to be covered, how long the article should be to beat competition etc. And then you can either write it yourself, or ask it to produce SEO optimized content for you.

The quality of the writing won’t be as goo as with some other copywriting tools. You’re not going to get slick articles like you would from Jasper. But if you aren’t worried about that, and you care more about AI copywriting software as a means to increasing traffic, it COULD be very useful.

Just be careful that low quality content doesn’t end up getting your site penalized.

Surfer does offer limited free services but you’ll need to pay for credits for AI content and for keyword templates.

4. WriteSonic

WriteSonic is another piece of popular AI writing software that people tend to use for web articles and landing pages.

WriteSonic’s Advanced AI technology can help you come up with blog post ideas to get past writer’s block, serving as a great starting point for you to then carry on the writing process. Or, you can get it to create content for you.

It’s more suited to writing articles than it is to some other forms of marketing copy, but it’s pretty good at anything you ask of it. When you balance the cost against the features, it’s considered one of the best AI writing software tools from a value perspective.

A free trial is available.

5. HoppyCopy

HoppyCopy is a more tailored AI writing tool that is used for producing marketing copy for emails. If you want to run an email campaign, HoppyCopy can take away a lot of the strain.

It specializes in content creation for full email marketing campaigns, one-off newsletters, drip campaigns, retargeting emails and more.

Clever features let you track the campaigns of competitors too, so you can see what you’re up against and maybe even steal some ideas (but not content, of course). Overall it’s one of the best AI copywriting tools for emails specifically, with a huge range of customization features.

Prices start at $23 per month for the Starter plan.

6. CopyAI

CopyAI is a well-rounded AI copywriting tool that aims to offer assistance with all kinds of copy, including creative writing, blog posts, marketing copy, and more.

It has hundreds of templates to help you get started, and includes loads of free tools that you don’t even need an account for, including a subject line generator for emails, an Instagram caption generator, and a business name generator.

You can pay for the Pro plan if you want, but there’s an introductory free forever plan that will never charge you, giving you access to many of the main features. While it’s not the most in-depth of the AI writing apps, it’s definitely a good one to check out.

7. Hypotenuse AI

Hypotenuse AI is another specialist AI writing tool, but this one is aimed at the world of e-commerce.

That doesn’t limit the potential though. It can be used to write a blog post, or to create content for a landing page, or you can set it away on product descriptions. But everything will be tailored towards selling.

It comes bundled with other features too, including image generation, so it’s a good total package for an e-commerce store. If you want an AI writing assistant that will help you convince customers to buy your products or services, this is one to consider.

Starter plans begin at $24 per month.

8. Article Forge

Article Forge, as the name suggests, is a website tailored to anyone looking to create high quality content for a blog post. It’s really simple to use – give it a topic, and it’ll use natural language processing to identify subjects to write about, and then do the content writing for you.

You can also give it a main keyword and it’ll do its own keyword research so that you end up with SEO optimized content. Just give it a word count and it’ll start working right away.

There’s a free trial, but otherwise you’ll need to pay for the entry plan, starting at $13 per month (billed annually).

9. Paragraph

Paragraph is a really handy AI writing tool because it works primarily as an app on your smartphone. It’s available on both the Apple Store and the Google Play Store, so you can create content on the go.

It’s useful for replying to emails or messages, as it can be used with any other keyboard-reliant app on your phone. The downside is that it does need access to everything you type, which could be offputting to some – it won’t record your private WhatsApp messages or anything but it may still make you uncomfortable.

10. Grammarly

Grammarly is another one that’s a little different from the other AI content writing tools on this list, because it’s not really used for content creation. Instead, it’s the best AI app if you need help proof-reading your work.

The free version of Grammarly will pick up basic spelling and grammar issues, but pay for Grammarly Premium and you unlock some seriously powerful tools around tone of voice and style.

It isn’t perfect, and you’ll need to review its suggestions, but it can turn average writing into high quality content every time.

Final Thoughts

There are a lot of fantastic options for AI writing software that can help you write better and save time. You just need to make sure you’re always using them responsibly, and that you don’t get caught if you’re using them where they’re banned, such as at a university or college.

They aren’t perfect, and so you will need to review the content writing of even the best AI writing software options. But you will definitely enjoy a lot of benefits using them to either get you started or to improve your own work.